You might recognize Jesse as the dude who races in Aviators (there's never an inappropriate time for Aviators).
He was an All-American and school record holder at track and field powerhouse Stanford University. After graduating with a Masters in Mechanical Engineering, Jesse started a company and got an MBA before going pro in triathlon in 2011.
You might say that Jesse likes to stay busy.
Today, he's the CEO of Picky Bars - a company he cofounded with his wife Lauren Fleshman - and an elite triathlete who's a 2x Ironman Champion.
After reading a fascinating article in Triathlete Magazine last year, I reached out to Jesse to learn more about his nutrition philosophy and approach to fueling for such a grueling sport.
As the CEO and cofounder of a company that helps athletes fuel their workouts, a pro triathlete, and a highly educated guy, Jesse has interesting perspectives about the nuances of eating 6,00 calories per day.
Jesse joined me on the Strength Running podcast to talk about these issues and a lot more. I hope you'll listen.